The most consequential string in any production AI system is the prompt template. It controls behaviour, tone, safety, accuracy, cost, and latency. A small change can move quality up or down by ten per cent; a thoughtless edit can introduce regressions that take weeks to detect. Yet in the early demo era, prompts were typically pasted into application code as multi-line string literals, edited directly, with no review, no version history, no rollback story. The versioned prompt templates pattern fixes this by treating prompts as first-class system assets — stored in a versioned repository, referenced by explicit version IDs, deployed through review-and-rollout discipline, logged in the audit trail. This article covers immutability of published versions, implementation patterns (file-based, database-backed, managed platforms, hybrid), composition with classification-first and prompt routing, anti-patterns, configuration values, and the operational discipline of A/B testing and quality-gated promotion.